Inception Case Study

 The movie Inception was directed by Christopher Nolan and released in 2010. The film is a simulation theory sci-fi movie about a thief who steals secrets using dream sharing technology and is given the task of planting an idea in someone’s head.

History/Target Audience

The target audience for this film is people who liked Christopher Nolan’s other films such as Memento and The Dark Knight as well as people who enjoy sci-fi movies similar in style to The Matrix. Nolan is also credited for writing this movie whereas the executive producer is Thomas Tull.

Production

With a budget of roughly $160 million (which is considered a medium budget despite the fact that money can buy the most expensive house in New York City twice listed on Zillow and still have money left over), this film took 3 weeks to produce. Inception was shot on both film and on digital which meant that the cinematographer had to decide whether to shoot on film or digitally which gave them more responsibility but also more creativity. The most difficult scene to produce was the gravity fight scene in which a special contraption had to be built which most likely took up a lot of their time.

Distribution

This movie was disturbed by one of the big 5 – Warren Brothers – and (as being a studio film) was distributed in a wide release fashion.

Marketing

Inception was marketed in a similar manner to most studio films: extensively. It had a myriad of trailers and posters to advertise the movie.

Cross-Platforming/Synergy

This film had no cross-platforming to speak of.